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๐ŸŽธ Bowie Bonds

๐ŸŽธ Bowie Bonds

In 1997, David Bowie securitized himself โ€” $55M in bonds backed by his future royalties. Wall Street called it a novelty. The bonds paid out in full. Today, 41.8M solopreneurs generate $1.3T in revenue. The value is there. The instrument still isn't. This startup idea builds it.

Startup Heist | Briefings
Startup Heist | Briefings
ยท 3 min read
๐Ÿซฅ The Shame Business

๐Ÿซฅ The Shame Business

CVS installed self-checkout to cut labor costs. Then something strange happened: sales of condoms, Plan B, and antifungal cream jumped by double digits. Nobody changed the product. They removed the witness. That's a whole category of business to be built upon.

Startup Heist | Briefings
Startup Heist | Briefings
ยท 3 min read
๐Ÿฐ Nine Strangers Built the Same Castle

๐Ÿฐ Nine Strangers Built the Same Castle

Nine people used ChatGPT for the same creative task. Working alone in separate rooms, they independently named their invention "Build-a-Breeze Castle." Every person in the no-AI group produced something unique. The cost of AI isn't in your output. It's in your differentiation.

Startup Heist | Briefings
Startup Heist | Briefings
ยท 3 min read
๐Ÿช Ritz-Carlton's $2,000 Bet

๐Ÿช Ritz-Carlton's $2,000 Bet

Ritz-Carlton employees can spend $2,000 per guest to fix any problem without approval. The mechanism is a signal to the staff that they have permission to act like the outcome matters. A smart solopreneur can leverage this very idea with AI and build a real time agent.

Startup Heist | Briefings
Startup Heist | Briefings
ยท 3 min read

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