Roblox Creator Asset Production Pipeline

You know that feeling when an entire industry quietly flips its physics engine… and most people don't notice?

That's what just happened to 3D.

For twenty years, 3D content was a craft guild: Maya wizards, Blender monks, and armies of outsourced artists in art houses from Montreal to Ho Chi Minh City. Today, Tencent rolls out Hunyuan 3D globally and casually says, "Yeah, you can turn text, sketches, or images into high-quality 3D assets in minutes."

Meanwhile, on the demand side, Roblox's creator economy quietly crossed $1 billion in payouts from March 2024 to March 2025—a 31%+ year-over-year jump. The top 1,000 developers averaged $1.1 million in annual earnings, a 40% increase from the prior year. The top 10 creators? Over $33 million each.

On one side: AI that spits out usable models in under 30 seconds.
On the other: millions of creators trying to ship worlds, skins, and maps faster.

Your job? Become the AI-native 3D art label + pipeline that sits in the middle and gets paid every time a new world needs a "look."

Let's break the vault open.

The Score: Build the AI 3D Art Label Behind Roblox & UGC

The surface idea is simple:

"Use Hunyuan 3D and friends to generate 3D assets, clean them up in Blender, and sell packs on Roblox, Unity, etc."

That alone can be a nice 5-figure/month solo hustle.

But the real heist isn't "we prompt models." Everyone can do that.

The real play is to build a branded, AI-native art label + pipeline that:

Owns 1-3 recognizable styles ("cozy low-poly farming," "bright arcade sports," "PG-13 horror," etc.)

Delivers engine-ready, marketplace-compliant assets (Roblox, Unity, Unreal, UEFN)
Wraps everything in a creator console where devs subscribe to a universe, not a pack
Turns your internal prompt + cleanup workflows into tools and infrastructure

You start as a foundry.
You grow into the default "Style OS" for a slice of UGC games.

That's where the moat lives.

Why This Exists Right Now

A few hard signals:

Hunyuan 3D just went global. Tencent's platform lets creators generate commercial-grade 3D assets from text, images, and sketches via browser or API. The company claims it cuts production time from "days or weeks to minutes" and offers 20 free generations per user per day. Since the open-source release in November 2024, the models have surpassed 3 million community downloads on Hugging Face. Over 150 enterprises in Mainland China have already integrated Hunyuan 3D through Tencent Cloud, including Unity China and consumer 3D printing company Bambu Lab.

Alternative AI 3D tools are maturing. Meshy AI, one of the leading commercial platforms, now offers a Pro tier at $20/month with 1,000 monthly credits, commercial licensing, and exports in FBX, GLB, OBJ, STL, and USDZ formats. The platform supports PBR textures (Diffuse, Roughness, Metallic, Normal maps) and integrates with Unity, Unreal, and Blender. Tools like Kaedim and Scenario are also maturing rapidly with similar capabilities.

Game art outsourcing is a multi-billion dollar market. Estimates vary by source, but the game art outsourcing services market sits between $1.5-4 billion in 2024-2025, with projections showing growth at 7-13% CAGR through the early 2030s. 3D art represents roughly 55% of contracted outsourcing work. Studios keep offloading asset creation to meet tighter deadlines and manage costs.

3D digital assets as a category are exploding. The broader 3D digital asset market is valued at roughly $28-30 billion today and is projected to reach $51-97 billion by 2029-2034 depending on the forecast methodology. Gaming represents approximately 35% of applications, followed by film/television (20%) and retail/e-commerce (15%).

Roblox alone is a monster buyer. Roblox paid over $1 billion to creators through its Developer Exchange program from March 2024 to March 2025. Q3 2025 creator payouts alone totaled $427.9 million—an 85% increase compared to the same quarter last year. The platform recently increased its DevEx conversion rate by 8.5%, so 30,000 earned Robux now converts to $114, up from $105 previously. According to Roblox, 74% of its developers work independently, 47% rely on Roblox as their main income source, and only 25% hold a university degree.

Put simply:
3D asset demand is compounding.
3D asset cost and time just got nuked by AI.

There's a vacuum between "cool demos" and "shippable, on-style, engine-ready content." That vacuum is your opportunity.

Important Fine Print: The Hunyuan Licensing Gotcha

Quick but critical note: Hunyuan 3D's licensing is nuanced.

The Tencent Hunyuan Community License permits commercial use as long as you do not claim ownership of the original models or code, do not redistribute the pretrained models themselves, and comply with Tencent's acceptable use policies.

However, there's a significant territorial restriction: the license explicitly excludes the European Union, United Kingdom, and South Korea. The license states that "Territory" means the worldwide territory excluding those regions. Users in excluded territories are not authorized to use, reproduce, modify, distribute, or display the Hunyuan works or any outputs.

For large-scale commercial use (100+ million MAU), Tencent reserves the right to grant or deny a license at its sole discretion.

Translation for you:

Don't build your entire business on a single vendor's license terms
Treat Hunyuan 3D as one engine in a multi-engine stack (Meshy, Kaedim, Scenario, etc.)
Meshy's Pro tier ($20/month) offers clean commercial licensing where "assets are private & customer owned"
If you ever go big, get a lawyer to bless your stack

For a scrappy, global-facing "AI asset label," your practical moat won't be "we use Hunyuan." It will be style, QA, pipeline, and data.