The $203B Supplement Industry Needs a Stripe for Evidence
The NIH has the data. NatMed Pro serves clinicians. Nobody's built the developer-friendly API for consumer wellness apps drowning in supplement chaos.
Health & Bio
Health & Bio explores the business of well-being — from biotech breakthroughs to everyday wellness tools. Each idea here lives at the intersection of science, data, and human care.
PepsiCo Paid $1.95B for Poppi. The $3B Mushroom Coffee Gap Is Wide Open.
Big Beverage is buying culture, not chemistry. Mushroom coffee incumbents still sell generic benefits—leaving identity-first positioning wide open for micro-tribe operators.
Acoustic Disease Detection: $13.7B Livestock Monitoring Market
Acoustic sensors detect livestock respiratory disease 72 hours before symptoms, at 40x lower cost than smart collars—riding precision farming's shift from hardware to intelligence.
TikTok's 86% Relationship Test: $60K MRR Couples App Opportunity
TikTok couples are running relationship tests with 56M+ views. No product captures the data. Gottman's research proves the science.
How CrunchCup's Success Reveals a $2.4B Desk Breakfast Gap
Hybrid workers skip breakfast 39% of the time, eating at desks when they do—creating a TikTok-native convenience play beyond traditional CPG channels.
CivicVend OS: $50B Opioid Settlement Compliance Layer
Chicago's public health vending pilot revealed a massive tracking gap across thousands of machines dispensing Narcan, period products, and books nationwide.
Bob & Brad's $2.5k Amazon Play: Creator Hardware Hits Mainstream
Physical therapists with 5M YouTube subscribers launched $2,499 massage chairs on Amazon, proving creators can sell high-ticket hardware with zero customer acquisition cost.
Target-Ready CPG: FlavCity's $10M Scanner-to-Shelf Playbook
FlavCity's scanner app tracked 18M users' dietary constraints before launching CPG products, reversing the traditional brand-building sequence with data-first manufacturing.