The $203B Supplement Industry Needs a Stripe for Evidence
The NIH has the data. NatMed Pro serves clinicians. Nobody's built the developer-friendly API for consumer wellness apps drowning in supplement chaos.
Startups leveraging under-priced attention or features on new platforms—TikTok, Shopify, Notion, X, or upcoming ecosystems. Focused on discovering early surfaces before they mature or saturate.
The NIH has the data. NatMed Pro serves clinicians. Nobody's built the developer-friendly API for consumer wellness apps drowning in supplement chaos.
While Blackbird scales restaurant loyalty nationally, hyperlocal coalition programs capturing cross-merchant neighborhood data represent an untapped $200K-per-district opportunity.
Meta's Threads courts podcasters while Spotify opens comments—but nobody's unifying the fragmented conversation layer across platforms worth $8B in annual ad spend.
Pinterest trained 522M users to shop by aesthetic, but creators can't monetize this behavior outside walled gardens. The embed economy awaits.
VRChat's mobile launch opened mass distribution. Studios still design for headsets. Brands need phone-first worlds—nobody's shipping them yet.
Burn-away cakes jumped 12,276% on Yelp. Instagram killed third-party AR. Build the cross-platform reveal infrastructure brands need now.
Discord locked paid subscriptions to U.S. only. Telegram's 1B global users need payment optimization. The infrastructure exists. The gap is execution.
Physical therapists with 5M YouTube subscribers launched $2,499 massage chairs on Amazon, proving creators can sell high-ticket hardware with zero customer acquisition cost.
Smart operators hit seven figures selling Dubai chocolate DIY kits while TikTok Shop's order-volume caps create an accidental moat against casual sellers.