Home Button for Boomers
Health systems pay $10-15 PMPM for ride infrastructure. Nobody owns the caregiver control layer for everything else—groceries, pharmacy, fraud prevention.
Startups leveraging under-priced attention or features on new platforms—TikTok, Shopify, Notion, X, or upcoming ecosystems. Focused on discovering early surfaces before they mature or saturate.
Health systems pay $10-15 PMPM for ride infrastructure. Nobody owns the caregiver control layer for everything else—groceries, pharmacy, fraud prevention.
MuleRun hit 600K users offering promotional economics to fill their marketplace. Workline owners capture value; single-agent builders get commoditized.
Retailers face $850B in returns annually, yet no Shopify-native tool scores risk pre-fulfillment. Build the underwriting layer merchants desperately need.
Book launch services jumped from $5K to $50K+. Nobody owns the middle market turning founder manuscripts into qualified leads.
Spotter raised $200M proving creator catalogs are worth billions. YouTube shipped localization tools that grow them. The operating company is still unbuilt.
TikTok made gatekeeping valuable again. Build a paid trust network for recommendations that never go viral—and charge venues for access.
Creator-driven foot traffic is already a $15B market. What's missing: performance attribution infrastructure that small businesses trust and pay for.
DoorDash's Zesty proves taste graphs beat social graphs. Beli and Letterboxd validated the model. The infrastructure layer is wide open.
Universal and Warner legitimized licensed AI music while Spotify mandated disclosures. Agencies deploying tracks commercially need compliance documentation that doesn't exist yet.
VCs poured $175 million into faith apps, validating what religion knew all along: obligation beats motivation. The micro-niches are wide open.
Experiential budgets hit $128B but can't prove ROI. Build the productized stunt studio that turns one-day activations into measurable 30-day content pipelines.
Nearly 20% of Gen Z uses joint supplements. The category hit $14B and projects to $27B. No brand positions mobility like skincare yet.
Everyone's selling dopamine menu templates. The real opportunity: build the social layer where people discover, fork, and share their reset rituals.
AI assistants are shifting from ranking links to selecting winners. Multi-location businesses will pay six figures annually to become the trusted source agents call first.
A repeatable system for identifying, validating, and scaling visually demonstrable products through creator-native distribution and structured experimentation.
A century-old German cheese is selling out because a high school English teacher in Georgia found the laziest lunch in America. Viral recipes consistently cause grocery sellouts. The rails for shoppable content exist—but no one owns the trend-to-cart attribution layer yet.
Google and OpenAI are training users to expect AI-run mornings. The free briefing normalizes the habit. The paid opportunity is vertical execution.
Video drives 58% of TikTok Shop's $33B GMV. The creative bottleneck creates infrastructure opportunity in the protocol layer above commodity UGC.
Beauty influencer trust dropped 8 points while ingredient transparency became Gen Z's top driver. The gap is a compliance infrastructure opportunity.
Viral kitchen appliances are training millions in process engineering. The software layer for troubleshooting complex workflows doesn't exist yet.
Video verification is becoming mandatory across dating and professional platforms. Identity proves you're real—camera presence proves you're trustworthy.
Meta validated organic-to-paid workflow. The $37B opportunity is cross-platform prediction, rights management, and routing intelligence that platforms won't build.
CapCut templates hit 50,000+ uses each. Meta just launched a competitor. The formats people copy are becoming infrastructure.
Major retailers launched first-party creator programs. The infrastructure for managing multiple affiliate relationships across platforms doesn't exist yet.