Home Button for Boomers
Health systems pay $10-15 PMPM for ride infrastructure. Nobody owns the caregiver control layer for everything else—groceries, pharmacy, fraud prevention.
Cultural Wave
Ideas born from cultural momentum—nostalgia, aesthetics, identity, or entertainment shifts. Tracks how media, fashion, and social narratives evolve into viable consumer businesses.
Calm's Missing Category: Dream Incubation Marketplace
Sleep content hits 2M hours monthly, MIT proved you can steer dreams with audio, and creators need new monetization surfaces. Monetize the one place creators still don't own: your unconscious mind.
Build a $20M/Year Business Certifying Air
Brain function drops 2–4% in stuffy rooms. Biohackers measure it publicly. Coworking operators need verified proof before members start asking questions.
Sleep Tourism's Missing Standard: Become the Michelin Star Hotels Pay For
Hotels spend millions on sleep programs without third-party proof. Travelers will pay 10% more for verified quality, but no standard exists.
Blueprint for Dogs (The Protocol Play)
Before Loyal's longevity drug launches in 2026, build the subscription protocol that owns 'Healthspan Age' for 94 million pet households.
The Black Book: Build a Private Intel Network for the Anti-Viral Economy
TikTok made gatekeeping valuable again. Build a paid trust network for recommendations that never go viral—and charge venues for access.
AdWords for Main Street (Powered by Creators)
Creator-driven foot traffic is already a $15B market. What's missing: performance attribution infrastructure that small businesses trust and pay for.
The PrayScreen Playbook: 90 Days to $50k MRR on Organic TikTok
VCs poured $175 million into faith apps, validating what religion knew all along: obligation beats motivation. The micro-niches are wide open.
The $25K IRL Content Factory
Experiential budgets hit $128B but can't prove ROI. Build the productized stunt studio that turns one-day activations into measurable 30-day content pipelines.
Snack Drop Hunter + Data Play
QSRs run $200K limited drops with no real-time visibility. Build the verified hunt map that becomes their demand oracle.
Build the AG1 of Mobility: Gen Z's Mobility Aesthetics
Nearly 20% of Gen Z uses joint supplements. The category hit $14B and projects to $27B. No brand positions mobility like skincare yet.
Build the $2,500 Wardrobe Layer for America's 31 Million GLP-1 Users
GLP-1 users spend $1,000-2,500 replacing closets during weight loss. Build the membership layer retail structurally can't serve.
The Living Room Franchise
Silent reading events surged 223% while commercial real estate bleeds off-peak. The format scales, the membership model is missing.
Strava for Mental Resets (How to Monetize Dopamenus)
Everyone's selling dopamine menu templates. The real opportunity: build the social layer where people discover, fork, and share their reset rituals.
From 30-Day Challenges to Seven-Figure Platform
Creators are duct-taping 30-day challenges with Docs + drips. The wedge: “Seasons”—an advent-calendar format for transformation (daily unlocks, spoiler-proof sharing, finite finish line). 100 creators × $50K/yr = $5M GMV; a 10–15% take = $500K–$750K.
Blue Collar "Moneyball" Recruiting
Gen Z wants trades, contractors need workers, but matching infrastructure is prehistoric—measurement layer wins, not another job board.
Blue-Collar Cred Empire
Fashion distributed workwear as identity. High-income professionals want the competence to match—and they'll pay premium retreat prices to earn it.
The Indie Drops Club
Main Street collapsed from missing infrastructure, not missing demand. Weekly verified drops with pickup networks create the ritual that turns local preference into $100K+ MRR.
The "Grandma-as-a-Service" Marketplace
When AI floods every category with free how-tos, human verification becomes the scarce resource worth paying for.
Offline Ritual Kits (aka the House Phone Comeback)
A Stanford grad's $280K handset launch proved people pay for phone boundaries—but the durable business is owning offline ritual formats, not selling another cute gadget.
The 5:30 Club: "Early Dinner" Category Play
Early dining bookings now exceed late-night slots. The opportunity is building recurring social infrastructure, not another deal marketplace.
B2B Human-Verified Content Engine
AI content abundance collapses trust while regulators demand proof-of-human. A productized agency selling verified founder media becomes the compliance layer, then the standard.
Compliance-First Script Engine for Beauty Creators
Beauty influencer trust dropped 8 points while ingredient transparency became Gen Z's top driver. The gap is a compliance infrastructure opportunity.
The Ugly Fruit Arbitrage (That Actually Works)
Industrial citrus waste holds verified bioactives. The arbitrage isn't making serums—it's becoming the certified supplier beauty brands depend on.