Daily Briefing — $0
One briefing each weekday.
Free, on purpose.
Enough to sharpen your instincts.
The Vault — $380 / year
Everything we don’t publish free.
For people who build, invest, or advise — and understand that one good idea can pay for itself many times over.
What you’re actually paying for
Not:
- idea spam
- trend/Reddit scraping
- recycled Twitter threads
- feel-good ideas for casual browsing
Yes:
- original opportunity research
- clear judgment about what matters
- full execution playbooks
- signal before it looks obvious
Every Briefing earns its place.
Every Vault entry is something we’d absolutely build.
This isn’t an idea scrape
There are plenty of tools for browsing hundreds of startup "ideas".
Startup Heist does something narrower — and harder.
We publish three opportunities a day because that’s what we can stand behind. Each one is researched, argued, and pressure‑tested before it earns a place.
Real, actionable ideas. Strong opinions. Deep work.
If you want volume, scrape Reddit for weak trends, use a browser.
If you want signal you can act on, you’re in the right place.
One idea doesn’t mean one winner
A common assumption among new builders is that a good idea only works for one person.
That myth is often pushed by infoproducts that promise exclusivity instead of understanding. Worse yet, they throw you thousands of weak ideas, hoping one might stick.
In practice, strong opportunities support dozens — sometimes hundreds — of builders, each taking a different path: different markets, different angles, different execution styles.
What matters isn’t who saw the idea first.
It’s who understands it well enough to act.
Startup Heist doesn’t hand out lottery tickets. We give you a clear view of the playing field and a real playbook in every idea drop.
Why there are no discounts
Because discounts reward waiting.
We’d rather publish work worth paying for than train readers to hesitate.
If Startup Heist is useful, the price will make sense.
If it isn’t, no coupon would fix that.
One last thing
We don’t measure success by subscribers.
We measure it when someone says:
“I would’ve missed this.”
If that’s what you’re looking for — welcome.